An independent creative agency in LA.

MONOPOLY GO! from Scopely is everything you love from the board game, but with wild mini games, no player cap, and endless piles of cash. The best part? The more friends you have, the bigger the dividends. In the MONOPOLY GO! world, Friendship Pays.

To bring the game to life, we turned the Universal Studios Backlot into GOville: a vibrant neighborhood straight out of MONOPOLY GO! Our GO-friends Keke Palmer, Chris Pratt, and Jason Momoa navigate this wacky, hyper-stylized world where chrome penguins stroll the streets, dice topiaries adorn the lawns, and even the skyscrapers have mustaches.

We all know Mr. Monopoly, but most of us haven’t seen him as a walking, talking, Scottish Terrier-riding character. Until now. We gave him a voice with the help of the one and only Will Ferrell, creating a charming, cheeky version of the character fans know and love. He's the driving force behind MONOPOLY GO!—guiding players through the wild world and throwing in some witty puns along the way.

To reach fans where they already play, we put just as much effort into creating social content that feels like a natural extension of GOville. We made everything from video calls with Mr. Monopoly to imagining him as an influencer. If GOville had a social feed, it’d look just like ours: nonstop money dances, quirky content, and endless laughs.