An independent creative agency in LA.
What you sell matters, but what you care about matters more.
With more people than ever looking toward corporations to make positive impact in our world, Walmart has risen to the occasion. In our seven years as Walmart’s partner, our focus has been bringing their core values to the forefront, helping them tell their story, replacing perception with real understanding.
“78 percent of people agree that companies should take action to address the important issues facing society.”
A relationship built on collaboration and trust opens up a new approach to corporate communications. We shifted from relying on press releases to creating real conversation, establishing a model that feels much more editorial than corporate.
We meet our audience where they are. This led to launching the brand’s digital magazine, Walmart Today, with a corporate blog, social presence and publishing partnerships with brands like Mic.com. It also inspired Walmart’s first podcast Outside the Box, which landed homepage placements on Apple Podcasts, numerous press mentions and surpassed expectations for downloads.
“Outside the Box’ Podcast…feels like the most un-Walmart piece of marketing ever.”
Every day, we show people that Walmart cares and is taking action to make real change. On an evergreen basis, we create work that is emotional, informative and impactful - we develop serialized content focused on initiatives we’ve found to resonate with our audience’s values; employee treatment, career development, support of American-made products, community relief efforts and best-in-class sustainability practices.
