An independent creative agency in LA.
It’s time to upend the status quo around phones.
It’s been a long time since our phones surprised us. But now, after carrying bricks in our pockets for decades, there’s finally something different that challenges what our phones should be: Samsung foldables powered by Google software.
The Z Flip5 and Z Fold5 can do what other phones can’t. Which makes them perfect for a new generation that prides itself on upending the status quo in search of newer, better solutions.
For Gen Z, capturing and sharing their lives is an essential way to connect with friends and culture.
So, we shined a spotlight on the exciting, expansive new possibilities created by hands-free selfies with Flex Mode on the Z Flip5.
90% of Gen Z plays games. For many, it’s an important part of their identity. That’s why we touted the Z Fold5 as an unrivaled gaming phone, with a sprawling screen and Google multitasking that lets you keep an eye on everything you care about.
And since gamers love their games, we teamed up with SuperCell on a spot that puts the beloved Clash of Clans IP front and center.
Our campaign showed Gen Z how these new Android phones could reshape their lives in unexpected ways. Across every major platform, we helped usher in the era of the foldable phone and invited everyone to do more with Google on Android.
