An independent creative agency in LA.
They’re like the Sunday Scaries. Only they’re around all the time.
We've all been there. You're off the clock, but you're still stressing about a big project or compulsively refreshing your inbox. These all-too-relatable work anxieties literally come to life in our latest campaign with Asana, a work management platform that keeps teams on the same page. The spots take work/life imbalance head on by introducing a cast of charmingly chaotic creatures known as the work worries.
The work worries are like the “Sunday Scaries” — only they don’t take any days off. Instead, they make life – and work – impossible for the team at the center of our story. Until Asana helps them get everything under control. Just like it empowers teams of every kind to get organized and overcome their biggest challenges.
To bring the spots to life, we partnered with award-winning Director Edward Andrews. His VFX expertise helped us design memorable monsters and seamlessly integrate them into each scene through a mix of practical effects and feature film-quality CG animation.
It’s Asana's first major brand advertising campaign since the company went public in 2020. Fun fact? Both Asana and Omelet used the platform to plan the entire campaign — from concepting and creative production to media and finished product.
It’s a story we’re proud to tell — at a time when society at large is searching for new ways to make work work for everyone. And while our animated work worries will live on in OOH and digital takeovers, we hope this campaign makes a bunch of real life work anxieties go away for good.
